“For me, it is extremely important that, 25 years later, my life has crossed paths with Perofil again, discovering that the brand has been able to understand and interpret the new generations.
The Perofil handkerchief is a beautiful memory that I am very attached to, and I thank Perofil because, in seeking innovation, it reminds us how important the past is, how important roots and traditions are.
Nowadays, the most difficult thing is being able to connect the past to the future, which is the only way to live in the present... and yet few people have understood this."
Gian Luca Comandini
Today, that ancient craftsmanship blends with technology and research, giving life to underwear that is no longer just an item of clothing, but a sensory and identity-defining experience, capable of connecting body, comfort, and awareness.
Communication itself has been revamped: from simple advertising slogans to a language that embraces inclusion, sustainability, and authentic well-being.
